Another insightful article written by our very own Hanan Maayan which addresses the one-network approach and why it can be rather restrictive for advertisers. Maayan argues why advertisers should work with more than one network in order to expand their reach and innovation in the world of affiliate marketing.
Why Do So Many Merchants Run Affiliate Programmes with Just One Network?
In other exciting news, on Wedsnesday March 28 Maayan will be speaking at the IAB Performance Marketing Trends Seminar about automation in affiliate marketing. Click here for more details on the event.