Hanan Maayan talks with the PPA’s Industry Voices

"Soon we should be trading on individual pieces of content as financial units. It is no longer the case that publishers monetise things by thinking about their whole brand as the product. You can have a website that has two articles in it which are generating 95% of the revenue and another 500 articles which are generating nothing. That change from looking at your publication as a whole to looking at singular units of content is very big and exciting."

Read more here.